Karen Scharf
Karen Scharf coaches and trains website owners on various tricks and techniques that have been proven to increase website conversion. She offers a FREE subscription to her Successful Site Secrets at http://www.SuccessfulSiteSecrets.com.
Articles by this Author
7 Tips to Speed Up Your Web Site and Capture Holiday Shoppers
- By Karen Scharf
- Published 11/18/2008
- Web Design
- Unrated
The holidays can be a stressful time, and when you add in the fact that the US economy has been a bit bleak, your visitors will be in no mood to wait endlessly while your dinosaur of a web page finally loads in their browser.
5 Incredibly Easy Ways to Add Fresh Content to Your Web Site
- By Karen Scharf
- Published 10/21/2008
- Building Traffic
- Unrated
You probably know by now that your web site needs to be updated on a regular basis. Updating your site is vital because search engines love fresh content.
Write Effective PPC Ads - Keep These 6 Tips In Mind
- By Karen Scharf
- Published 10/14/2008
- Pay Per Click
- Unrated
Google's recent changes to AdWords make it easier for novices to get started with pay per click advertising. But if you've never created a PPC ad before, the task can seem a little intimidating.
8 Steps To Getting Your Web Site Crawled
- By Karen Scharf
- Published 10/9/2008
- Search Engine Optimization
- Unrated
Every SE has its own web crawler program and its own formula for ranking pages. However, while page factors might be ranked differently by different engines, the idea behind the web crawlers is basically the same. Getting your site crawled often is a good indicator that the SE finds your site important.
Proven Formula For Setting Your 2009 Income Goals
- By Karen Scharf
- Published 10/6/2008
- Strategic Planning
- Unrated
I just finished up my business plan for 2009 (and if you haven't updated your 2009 plan yet, I urge you to get started soon!) and I'm working with several clients to update their plans also. One of the roadblocks many of clients run into is the difficulty of setting concrete goals and objectives.
Never Used AdWords? Here's Some Good News
- By Karen Scharf
- Published 10/1/2008
- Pay Per Click
- Unrated
If you haven't used pay per click advertising to drive traffic to your web site, now might be a good time to get started. Google has recently announced several changes.
They'll No Longer Pay For Botched Surgeries
- By Karen Scharf
- Published 09/11/2008
- Customer Service
- Unrated
I came across a local news story a few months ago that had me absolutely astounded. A health insurance company here in Indianapolis released a statement saying they will no longer pay hospitals for performing the wrong surgery.
8 Copywriting Tips The Pros Use
- By Karen Scharf
- Published 09/9/2008
- Direct Mail
- Unrated
My most popular service lately has been copywriting, both for online web pages and offline sales letters. Whether you're a service provider or a retailer, a solidly constructed sales letter (or better yet, a three-letter series) can work for you...
How To Market In A Bad Economy
- By Karen Scharf
- Published 09/5/2008
- Marketing
- Unrated
Does this sound like you...the economy is going south, and you're starting to panic. You're worried about the financial health of your small business. You think about slashing your prices to stimulate your sales. You assume you need to cut back on your...
Automatic Income For A Down Economy
- By Karen Scharf
- Published 08/29/2008
- Ezines and Newsletters
- Unrated
I don't know about you, but I get a little annoyed by the big-name pundits who declare "I refuse to participate in the bad economy." Sure, it's a great philosophy, but for the small business owner who sees his income shriveling away, who has to lay off long-time staff members...