Ramon Vela
Ramon provides more marketing information, especially created for the IT VAR industry but also applies to everyone who wants to improve their sales. Stay up-to-date at StreetSmartVAR.com and while you're there, don't forget to sign up for Ramon's popular, no-cost online marketing course!
Articles by this Author
VAR Letter to Manufacturers - Please Change Your Marketing Guidelines
- By Ramon Vela
- Published 10/14/2008
- Sales
- Unrated
If your originally flawed product has given a negative impression to our prospect, we VAR's need to rebuild their trust in you - by not mentioning you, at first.
Market To The Regular Guy Inside That Executive
- By Ramon Vela
- Published 09/7/2008
- Entrepreneurship
- Unrated
Too many businesses are discounting the value of marketing and too many businesses are not marketing in a natural, conversational way with buyers.
Are You Biased With Your IT and VAR Services?
- By Ramon Vela
- Published 09/5/2008
- Sales
- Unrated
Comprehensive and unbiased product line information is what buyers are wanting in the IT and technology industry. They want to make buying decisions from a full deck of options. Do you provide that?
Resiliency Is An Entrepreneur's Main Ingredient
- By Ramon Vela
- Published 09/5/2008
- Sales
- Unrated
In sales, one's character traits and one's expectation of success is the base, the foundation element upon which secondary things like sales skills and techniques are layered.
Are You Boring Your Customers? Well, Don't!
- By Ramon Vela
- Published 09/5/2008
- Sales
- Unrated
Sales pitches can numb a prospective buyer when they are jammed with technology terms, rather than identifying the buyer's needs and concerns. Sales is about relationships and humans, not only facts.
Your Business Success - Stress And Fear Undermine It
- By Ramon Vela
- Published 09/5/2008
- Management
- Unrated
The more your business grows, the more employees you have, the stress and fear can grow right along with it. You must manage it to continue functioning successfully.
The Power of a Strong, Well-Written Headline
- By Ramon Vela
- Published 09/5/2008
- Marketing
- Unrated
When free to use our own creative marketing, as a VAR (Value-added Reseller) we achieve far better results than when we must use our vendor's marketing mandates.
Yes, But -- My Business Is Different
- By Ramon Vela
- Published 09/5/2008
- Marketing
- Unrated
Figuring out how to apply business advice will insure success versus instantly discounting advice and listing why or how it won't work
Speak Your Customer's Language - Sales is a Relationship
- By Ramon Vela
- Published 09/5/2008
- Sales
- Unrated
Your customer wants to believe you know about their business and care about their issues. Show them you do by speaking their language.
Entrepreneurs - Fight vs. Flight In Getting Sales
- By Ramon Vela
- Published 09/5/2008
- Sales
- Unrated
Regardless your education level, your mental strength to choose fight versus flight in business is your strongest tool.