Henriette Martel
Henriette Martel is a website strategist, author of 200 Marketing Ideas for Your Website and director of the Australian Training Guide, Australia's A to Z Training Database and Resources for Speakers, Trainers & Coaches.
Articles by this Author
24 Ways to Create Compelling Headlines for Your Sales Letters
- By Henriette Martel
- Published 08/12/2008
- Writing for the Web
- Unrated
Without a strong compelling reason to read on, the visitor will leave your web page. There are so many ways to create attention-grabbing headlines. Here's some examples...
The Domain Name Debate: Brand Versus Keywords
- By Henriette Martel
- Published 08/12/2008
- Site Promotion
- Unrated
When it comes to choosing a domain name, there are two schools of thought. You can either elect to register a domain name based on a new or existing brand name OR one or more keywords. Here the pro's and con's.
24 Reasons to Form Online Strategic Alliances
- By Henriette Martel
- Published 08/9/2008
- Joint Ventures
- Unrated
Strategic alliances are valuable affiliations or partnerships with similar or complementary businesses. They are not reserved for large corporations. Because of the nature of the web, you can easily link in with like-minded businesses to pool your resources and capture a greater share of the global market.
10 Resourceful Ways to Recycle Digital Or Small-Ticket Products
- By Henriette Martel
- Published 08/7/2008
- Marketing
- Unrated
Have your product sales slowed down? Here are simple and effective strategies to give a new lease of life to your digital or small-ticket product.
50 Ways To Use Your Website
- By Henriette Martel
- Published 08/7/2008
- Domain Names
- Unrated
A website is an investment. After all, you are building a shopfront. You can use your website to enhance your professional image, boost confidence in your business, increase sales, save on operational costs and much more. Here's what you can do.
Value-Pricing Strategy: "We're Not the Cheapest But..."
- By Henriette Martel
- Published 08/7/2008
- Sales
- Unrated
In this highly competitive online marketplace, it can be difficult to persuade customers to buy from you. And trying to beat competitors on price alone is a cut-throat business, very risky and not recommended. Have you tried value-pricing strategies?