Articles

Wayne Messick

Wayne Messick is the author of dozens of articles for mainstream businesses. His search engine strategies optimizations articles are here.
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Effective leadership is the only competitive advantage you'll ever have that will endure against all others. Are you then an effective, 21st Century leader? What would your people say about your leadership? Would they say that your leadership is the one key element that insures their long term success? And how much of your energy is being spent helping your subordinates become effective leaders?

What Kind of a Coach Are You?

Most coaches I've met and whose web sites I've visited seem to be of the "coaches who coach coaches so that they can coach coaches" variety. No one seems to be coaching regular traditional mainstream businesses. Most coaches just seem to be coaching each other.

About three thousand years ago a group of Chinese business owners were sitting around after their local businessman's group meeting. Their guest speaker that day was a very ancient and widely respected management consultant. It had been raining for days and the roads were a mess, so the ox cart that was picking him up to take him to the next village was running late.

Your Company's Strategic Marketing Team

I know you don't have a strategic marketing team. I know everybody in your organization is too busy doing what must be done today to attend one more meeting or be happy about being put on another committee.

The first step toward dominating your marketplace, your industry in fact, is understanding your business and then establishing clearly defined strategic objectives. These strategic objectives are a lot more than just vague goals that you mention on your web site, were part of your incorporation papers, or are in the never ever read by anybody since they were written corporate minutes.

Five Golden Rules of Business Success

Your success will be the result of your willingness to focus on the most profitable things your organization does, continually projecting a focused message to your market place, and a price that demonstrates value to your customers and prospects. Stay alert for changes inside and outside the company, find ways to adapt to take competitive advantage of tiny fluctuations in your market.

Tell Him We're Not Interested!

From time to time I am asked by business advisors, senior level managers, and successors in privately held or family owned companies, if I have any special insights that will magically get the owners of their company to lighten up.

Finding Your Competitive Edge

What are the characteristics of organizational excellence, the attributes that must be present for your company to survive and prosper in the 21st. Century?

If you're in business you've had this nightmare or a version of it more than once. You're in a tiny boat on a fast moving river rushing over submerged boulders in ice cold water. There are steep, sheer, walls of solid rock fifty feet high straight up on both sides of the raging river.

Since she was picked by John McCain to be his vice presidential running mate the media has jumped all over her, relentlessly.

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