Robert Schumacher
Bob Schumacher writes books and articles that give entrepreneurs a clear coffee-shop English perspective on how to steer their business or profession into the top 20% who achieve 80% of the business and profits. Visit http://www.20do80.com for a complete directory of his articles and books.
Articles by this Author
Deadlines Should Be An Integral Part Of Your Business Plan
- By Robert Schumacher
- Published 10/7/2008
- Entrepreneurship
- Unrated
All small business owners and managers need to build in a strategy for steadfastly meeting deadlines of all types Doing so will give any business an edge over their competitors.
Eliminate These Six Marketing Mistakes To Grow Your Business
- By Robert Schumacher
- Published 10/6/2008
- Advertising
- Unrated
These six deadly blunders are being made every day in small businesses across the fruited plain. Assess your own operation and be sure you and your staff are not making these mistakes.
The Solitary Secret To Running A Successful Small Business Eludes Many Entrepreneurs
- By Robert Schumacher
- Published 09/15/2008
- Entrepreneurship
- Unrated
Thousands of people start new businesses every day. Almost none of them know the true secret of success in starting, managing and keeping a business going. This article reveals the secret.
Your Success In Email Marketing Depends Upon Your Strategy
- By Robert Schumacher
- Published 09/10/2008
- Advertising
- Unrated
Be careful what you send and to whom you send your email messages. Here are some timely tips and techniques that will increase your electronic mail impact.
You Need To Know The Territory If You Expect To Do Business Online
- By Robert Schumacher
- Published 09/3/2008
- E-Commerce
- Unrated
Just throwing up a business website is like tossing a rock in the ocean! You will need to adhere to certain online principles if you expect to get any results from you website.
A Website Can Be An Asset Or A Flop Depending Upon How You Prepare
- By Robert Schumacher
- Published 08/26/2008
- Advertising
- Unrated
A business website is not a silver bullet that will automatically wake up your business and propel you to new heights.
Fall Is The Perfect Time To Clean Blips Off Your Marketing Slate
- By Robert Schumacher
- Published 08/21/2008
- Advertising
- Unrated
Marketing blips keep poppiing up in advertising programs of small businesses. These blips throw up roadblocks and put a ceiling on revenue growth while limiting the effects of advertising. Erase them now.
During Shaky Tmes, Be Careful What You Cut
- By Robert Schumacher
- Published 08/19/2008
- Advertising
- Unrated
When the going get rough, small business owners and managers correctly cut expenses. Advertising should not be one of those cuts. A shaky economy offers an ideal opportunity for the small business to gain market share if they hang in and continue to advertise.
Results Are The Name Of The Game In Broadcast Or Print Advertising
- By Robert Schumacher
- Published 08/5/2008
- Advertising
- Unrated
Basic ad copy principles apply to all ads whether print or broadcast. There are some special caveats that are important when creating radio or TV ads, however.
Both The Best And Worst Of Times Require Sharpening Your Marketing Skills
- By Robert Schumacher
- Published 06/20/2008
- Advertising
- Unrated
Every market anywhere goes through good times and bad times. Right now most businesses are feeling the pinch of high gas and grocery prices. It is a time to examine your advertising to be certain it is effective.