Dan Herman
Dr. Dan Herman, a globally renowned strategy consultant, an author and a lecturer, is the author of "Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding"
( http://www.outsmart-mba-clones.com ).
Articles by this Author
Is Your Company Underachieving Because You Set Goals Before Mapping Opportunities?
- By Dan Herman
- Published 05/22/2008
- Marketing
- Unrated
Try this: Identify and map your opportunities BEFORE setting goals. From my experience this changeover usually results in a quite dramatic upgrade of goals and plans! It leads you to a much fuller understanding of your potential achievements, before you limit yourself to defined goals.
Can Short-Term Brand "Candidate Obama" Transform Successfully Into Long-Term Brand "President Obama"
- By Dan Herman
- Published 05/22/2008
- Branding
- Unrated
Clinton is already running a presidential campaign, i.e., attempting to build a long term brand. She is trying to inspire trust, while Senator Obama is spreading enthusiasm, taking advantage of the benefits of short term branding.
10 "De-Clone Yourself" Tips For MBA Clones
- By Dan Herman
- Published 03/15/2008
- Management
- Unrated
Are you an MBA Clone? I challenge you to read my article titled: "Test Yourself: Are You an MBA Clone?". Take the short test and find out if you are an MBA Clone. If you've been diagnosed as one, I strongly suggest that you consider de-cloning, ASAP. De-cloning is possible, painless and very lucrative.
Test Yourself: Are You An MBA Clone?
- By Dan Herman
- Published 03/15/2008
- Management
- Unrated
Standardization in MBA programs results in a similarity in the professional approach and managerial thinking of their graduates. Thus, many executives today turn into "MBA clones." In our hyper-competitive markets, MBA clones pose an imminent and tangible threat to the competitiveness of the companies they work for. What about you? Do you have the symptoms?
The Eternal Principles for Creating Luxury Brands
- By Dan Herman
- Published 03/12/2008
- Marketing
- Unrated
Much has been said lately about the changing nature of luxury these days. While some of the proclaimed changes are no more than the result of historical myopia, certain developments are worth noting. Despite all these significant developments, the nature of luxury has remained unchanged in essence.
How Can You Lure Consumers Into Loving Your Brand?
- By Dan Herman
- Published 03/11/2008
- Branding
- Unrated
Love for a brand is actually a strong feeling of anticipation for something good, pleasant or beneficial that we believe with great certainty that we will get from the brand. It is the anticipation for good experiences, pleasant sensations or positive emotions.
Marketing Reinvented - Electrifying Is The New Satisfying!
- By Dan Herman
- Published 03/10/2008
- Marketing
- Unrated
Electrifying Marketing is the new marketing philosophy I want to offer you. Its roots stem from the realization that marketing today is no longer about satisfying unsatisfied needs. More often than not, it is about re-satisfying already satisfied needs, with better, more exciting solutions.
The 5% That Determine Your Company's Success
- By Dan Herman
- Published 03/7/2008
- Management
- Unrated
The comforting secret is that you don't need to be different in everything in order to succeed, only in certain things.
The New Market Segmentation
- By Dan Herman
- Published 03/7/2008
- Marketing
- Unrated
The new method is called "Contextual Segmentation" - segmentation according to contexts of purchasing or using/consuming.
The Limitations Of Blue Oceans Strategies And An Unexpected Alternative
- By Dan Herman
- Published 03/6/2008
- Management
- Unrated
Once your Blue Ocean Strategy works, sooner or later someone will copy or even improve your already successful model, and your ocean will become red again. The critical question is: what can be done which is immune from imitations? Apparently the principle is simple. Introducing the Unfair Advantage.