Traci Vanover
Traci Hayner Vanover, The Promo Diva(R), is the publisher of Create the Dream magazine, http://www.createthedream.com, and the president of Market Outside the Box Trade Association, http://www.marketoutsidethebox.com. She also works with private clients as a publicist, copywriter and consultant.
Articles by this Author
In Praise of Press Releases - A Frank Discussion on Form And Function
- By Traci Vanover
- Published 06/26/2008
- Public Relations
- Unrated
There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business.
Profit Building Strategies: Aesthetics
- By Traci Vanover
- Published 06/26/2008
- Web Design
- Unrated
In those crucial moments before a buying decision, those who don't know you will often judge on appearances - if it walks like a duck, they'll quickly conclude it's a duck. And, in most cases, this occurs before you've ever had the opportunity to make your big splash.
Profit Building Strategies: Burn Your Brand Into Their Consciousness
- By Traci Vanover
- Published 06/25/2008
- Branding
- Unrated
Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free satellite radio, and block ads with their browsers. If you are lucky enough to garner a few precious moments of visibility, you better make them count. What can you do to get consumers to remember you?
A Death Sentence for Sales People - Failing to Know Your Customer
- By Traci Vanover
- Published 06/21/2008
- Sales
- Unrated
Many a savvy salesman has lost a sale because he failed to know his customer. You may have infinite product knowledge, a slick sales pitch, and a phenomenal product - but, if you don't know who needs your product and why they need it - you'll be about as effective as a death row pardon at two minutes past midnight.
News is a Four-Letter Word
- By Traci Vanover
- Published 06/21/2008
- Public Relations
- Unrated
Press release writing can be a bit daunting at first, but it is certainly a skill that can be mastered. Armed with the proper tools and a bit of patience, you can be crafting your own killer press releases in relatively short order.
Horton Hears An Opportunity - Listening For Pop Culture And Media Cues In A Busy Jungle
- By Traci Vanover
- Published 06/21/2008
- Public Relations
- Unrated
One of the most common challenges that small business owners face is the lack of funds to properly promote themselves. One way to stretch those promotional dollars is to focus on leveraging creative marketing opportunities.
What's Wrong With Classic? Acknowledging that New Isn't Always Better
- By Traci Vanover
- Published 06/21/2008
- Advertising
- Unrated
As business owners, it is easy to fall prey to a culture with a short attention span. But change, simply for the sake of change, is never a good idea.
Fonts Are Like Spandex - One Size Won't Fit All
- By Traci Vanover
- Published 06/21/2008
- Advertising
- Unrated
Like all good things, fonts are best when used in moderation. It's always a good idea to run your selections by a trusted friend or colleague before you go "live." While a design may seem intoxicating in the moment, things may look totally different in the morning...so font responsibly.
Product Knowledge - A True Story that Supports Its Importance
- By Traci Vanover
- Published 06/21/2008
- Sales
- Unrated
A fresh-faced young sales clerk gets a lesson in product knowledge using an unlikely prop - an athletic support. This true story played an integral role in the early training of a popular internet marketer.
Profit Building Strategies: Leveraging Testimonials
- By Traci Vanover
- Published 06/21/2008
- Sales
- Unrated
Employing testimonials as marketing tools is both cost-efficient and smart marketing. Now, more than ever before, word-of-mouth referrals and endorsements can quickly take on mythical proportions, seemingly overnight.