Joyce McKee
For 25 years Joyce McKee has helped companies succeed in the trade show and event world.
Keep up with the latest trends her new site at http://www.letstalktradeshows.com
Articles by this Author
How to Use a Trade Show to Propel Your Marketing Message
- By Joyce McKee
- Published 07/22/2008
- Lead Generation
- Unrated
There are many audiences that can hear your marketing messages at a trade show. This article describes how to capture their attention so that you can present your product and/or service. Your message can also be broadcasted to those that can not attend, further
casting your reach.
The Magic of Face-to-Face is on a Trade Show Floor
- By Joyce McKee
- Published 05/30/2008
- Small Business
- Unrated
Why it is so powerful to correctly exhibit at trade shows and how to maximize your returns while avoiding costly mistakes.
An Age Old Question: Should We Exhibit?
- By Joyce McKee
- Published 05/30/2008
- Lead Generation
- Unrated
Tips on how to decide whether to exhibit at a trade show. When to go and reap the benefits and when to save those marketing dollars.
Short Changing Your Trade Show ROI by NOT Planning
- By Joyce McKee
- Published 04/13/2008
- Project Management
- Unrated
How to increase your trade show ROI through simple planning that helps you avoid the most common mistakes exhibitors make.
How To Recession Proof Your Business By Refining Your Marketing Activities
- By Joyce McKee
- Published 02/28/2008
- Strategic Planning
- Unrated
Learn why slashing your marketing budget during recessions can be disasterous and how instead you can actually profit during down times with the right strategies.
The Secret To Filling The Prospect Pipeline In 2008
- By Joyce McKee
- Published 02/27/2008
- Lead Generation
- Unrated
Customer connection is the secret for filling the sales pipeline in 2008.
How To Increase Market Share In Spite of Recession With Trade Shows
- By Joyce McKee
- Published 02/27/2008
- Lead Generation
- Unrated
Why recessions can be an opportunity for savvy marketing and to increase your market share as well as your bottom line.
Is Your Customer Database Lying To You?
- By Joyce McKee
- Published 02/27/2008
- Small Business
- Unrated
How 'dirty' data in your customer database can cost you and simple steps you can take to get the real story.
Fixing The Gap So That You And The Customer Wins!
- By Joyce McKee
- Published 01/22/2008
- Market Research
- Unrated
How REALLY listening to the customer can close the gap between what they expect from your products and services and what your company actually delivers.
What's in Store For Trade Show and Event Industry in 2008?
- By Joyce McKee
- Published 01/22/2008
- Sales
- Unrated
Trade show industry veterans share expert predictions on trends for 2008 to help exibitors and event promoters alike stay ahead of the changes and succeed in the coming year.