Michelle Howe
Michelle Howe, MBA, is an expert
in online copywriting. Visit her Web site at http://www.InternetWordMagic.com
for a FREE audio download of "Pay-Per-Click Success:
Attract More Customers in 30 Days or Less" and FREE
report, "The Five-Step Plan to Article Success."
Articles by this Author
Boosting Sales Using the "Palin Effect"
- By Michelle Howe
- Published 10/22/2008
- Internet Marketing
- Unrated
Election campaigns are the same as a well-planned sales campaign using emotion as the hook that persuades consumers to make a purchase. But what really is predominant in this election campaign is the use of "the story" to make the emotional connection with the buyer.
How to Market Smart in a Slow Economy
- By Michelle Howe
- Published 08/29/2008
- Marketing
- Unrated
Online marketing doesn't have to be difficult or complicated. Use three simple steps to effectively market online: know where to find your audience, show proof of success, and make it easy to do business with you.
Designing Websites for iPhone Viewing
- By Michelle Howe
- Published 01/4/2008
- Webmasters
- Unrated
Ten years ago most small business owners didn't have a website and probably didn't see the need for one. Now, a business without a website is considered second rate at best. In the next few years, the popularity of surfing the net on your mobile Web is going to skyrocket. How would your website look on a hand held device?
Reduce Shopping Cart Abandonment with Themed Navigation
- By Michelle Howe
- Published 01/3/2008
- E-Business
- Unrated
According to the MarketLive Performance Index 2007 approximately 96% of visitors to an e-commerce website will not make a purchase and nearly 58% of shoppers will abandon their cart before completing their order.
Six Tips for Improving E-Mail Campaigns
- By Michelle Howe
- Published 01/3/2008
- Unrated
What are your customers' experiences with your company's e-mail campaigns? The truth of the matter is that both small and large businesses make the same mistakes that cause e-mail campaigns to fail. Creating a successful e-mail campaign is simply a matter of following best practices.
Tips for Improving Website Navigation
- By Michelle Howe
- Published 01/1/2008
- Web Design
- Unrated
A business often has more than one target audience it wants to reach with its website. In order for visitors to find the right information, a website's navigation path needs to be clear. Here are some ideas to consider when designing the navigation on a homepage.
Earning Customer Trust Online
- By Michelle Howe
- Published 01/1/2008
- Building Traffic
- Unrated
Building customer trust online is a combination of good
branding, good design, and good content. Even a reputable brand with a poorly designed website would cause people to leave.
Using Your Homepage to Tell a Story
- By Michelle Howe
- Published 01/1/2008
- Writing for the Web
- Unrated
A website is more than a brochure; it is an opportunity to start building a relationship with your prospective client or customer. The best way to do this is tell a story. The homepage of a website is probably the most important place to tell a good story. What you want to do is grab the attention of your visitor and keep them reading through the content of your homepage.
How to Create an Impossible Website
- By Michelle Howe
- Published 12/31/2007
- Web Design
- Unrated
A website is only as good as its content and navigation. When visitors come to a site, they need to quickly get the answers to their questions and quickly find the information they need to make a decision. Anything you do to interfere with that decision making process is going to cause your visitor to abruptly leave the site.
E-Mail: The Big Time-Waster
- By Michelle Howe
- Published 12/31/2007
- Unrated
Although e-mail is our primary tool for business communication, it wastes time and can cause miscommunication. The need to read e-mail throughout the day has become a big time-waster for companies. Most people have two or three e-mail accounts so that double or triples the time spent checking e-mails.