Ian McLennan
All the internet marketing gurus are talking about how important it is to test the elements of your site. Are you interested in trying out different versions of your site to see which your customers prefer? Weigh in with your opinion and join the Revolution in site conversion testing!
Articles by this Author
Why Test Website Conversion Rates?
- By Ian McLennan
- Published 01/2/2008
- Converting Traffic
- Unrated
Every visitor who leaves your site without taking action is a missed opportunity, a missed sale. By testing your site conversions, you'll wring more value than you thought possible from your traffic stream.
The Science of the Squeeze -- A Beginner's Guide to Conversion Testing
- By Ian McLennan
- Published 01/2/2008
- Small Business
- Unrated
Getting traffic, but not enough sales? Nobody signing up for your mailing list, or heeding your calls to action? Test your website and find out what really makes visitors stick around!
Sticking Points -- Virtual Duct Tape To Keep Visitors On Your Sales Path
- By Ian McLennan
- Published 01/2/2008
- Site Promotion
- Unrated
Wish you could just tape your visitors to your site until they heed your call to action? Most website owners are not seeing their site's full potential due to one thing. They are not doing site testing to improve conversions. By adding this step to your marketing efforts, you'll get more value out of your existing stream of traffic. Like virtual duct tape for your sales path.