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London: Navigating The City Of A Thousand Venues
http://article.nanolive.com/articles/149307/1/London-Navigating-The-City-Of-A-Thousand-Venues/Page1.html
Dominic Donaldson
Dominic Donaldson is journalist covering audio news and writes on all aspects of the audio visual industry. 
By Dominic Donaldson
Published on 09/30/2008
 
Finding a venue in London can be a tough process due to the multitude of competing venues, find out how to find the right venue for you in the capital.

If you examine the terminology behind the cliched simile, 'like finding a needle in a haystack', it could well be used in describing the process of selecting a venue for any event in London. London is one of the financial centres of the world, the financial capital of Europe and entertains thousands of trade conventions and major events every year. It is one of the most popular destinations for conference and exhibitions in Europe which makes selecting a venue hard.

There are certain resources that you can employ in this mammoth task and this article looks at ways you can narrow down your search by good planning and free resources you can use to find the right venue for you in the capital. If you are lucky enough to have an event management department in your organisation, or outsource to a third party then they will generally handle the London venue finder role and just provide you with the short list.

For those of us who do not have this resource it can be tricky so one of the best avenues for short listing your London venue search is by utilizing one of the manifold free online venue sourcing agents. These can be found through any search engine and it is a competitive industry in which there are many different processes. The best ones are those that provide free regional venue information in specific destinations.

These companies make their money by charging either a membership fee to the venue itself or by charging a percentage of the total revenue of the booking. The former is the most common among online venue search companies however reputable ones will also have basic listings for venues that have not paid membership fees. The quality and accuracy of the venue information depends on the site as the process requires the constant renewing of information from thousands of venues.

The quality of the information under the unsponsored listings is a great way to establish the quality of the sites. So for your London venue search you simply type in your specifications, search and the site will generate the preview of the venues in London that matched the criteria. At the head will be the sponsored links however below will be the unsponsored venues which will be recognisable because they do not have a photo on them.

This is a great way to shortlist, check capacities and delegate rates however it is advisable to visit a venue to get a feel for the personnel, location and facilities. This service is free so is a fast and efficient way to kick start your London venue search.